Senior Product Marketing Manager
Beijing
Product Marketing is looking for a seasoned and savvy professional for the role of Senior Product Marketing Manager for Company¡¯s brand advertising products. The ideal candidate will have demonstrated leadership at a leading advertising/media company and/or have extensive experience with search and brand advertising. We are looking for a self-starter who can work in a rapidly changing industry, embrace ambiguity, and demonstrate the ability to provide leadership and drive marketing strategies with limited oversight. Experience in a technology-oriented environment a plus.
Responsibilities:
- Work with the company's senior executive leadership and product management teams to define, launch, and drive Company¡¯s next generation product solutions for brand advertisers in China.
- Define Company¡¯s value proposition, positioning and external story around brand advertising for China
- Assume primary responsibility for driving understanding of brand advertiser and publisher needs across China, and development and execution of strategic marketing plans.
- Clearly communicate marketing strategy to senior management and to the broader organization across China.
- Assume primary responsibility for assessing market opportunities, competitive analysis, driving understanding of customer needs and developing pricing recommendations.
- Develop and implement marketing programs, positioning & messaging, naming, and collateral for new and existing products.
- Evaluate ROI of marketing campaigns and manage expenses to a budget.
- Work with global marketing teams.
- Be accountable for driving plans through to implementation.
- Based on performance, opportunities exist to grow and lead a marketing team to support Company¡¯s brand advertising solutions.
Requirements:
- Highly rated BA/BS degree from top university, MBA a plus.
- Fluency in Chinese and sound understanding of the Chinese marketing and advertising business environment is a must.
- 5+ years significant experience in online advertising either at one of the leading global brand advertising agencies/media companies or at a multinational (preferably FMCG) companies.
- Experience in software, internet, and/or consulting strongly preferred.
- Strong aptitude for determining the optimal way to position consumer products.
- Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence; demonstrated ability to lead early stage strategic marketing initiatives.
- Distinctive problem solving and analysis skills, combined with impeccable business judgment and ability to communicate with highly technical management team.
- Passion for analyzing products, customers and market dynamics.
- Deep understanding of the search and online advertising market and Company¡¯s competitive position.
- Demonstrated ability to be both strategic and hands-on.
- Superior written and oral communication and interpersonal skills.
- Proficient PowerPoint and Excel skills.
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Location£ºBeijing
